Twitter…is not for every brand

A lot can happen in a year.But in February 2014 the Pew Foundation showed that only 18% of adults were on Twitter. Of that 18%, 32% of those Twitter users only visited their account once a week. So the group of Twitter users that are most relevant to a given brand or media property is only a fraction of the Twitter population at large. Yet this startling numbers, businesses are urged to set up an account and hire a social media manager to keep tabs on it. Advertisers are investing a boatload of money into their account and market-research companies are using Twitter to measure TV or music.Research conducted by Advertising Age shows that 57% users closely follow trends in music, compared to only 30% of non-users.Twitter users are more likely to closely follow every major US sports league and are more likely to prefer ABC and NBC programming, while non-users are more likely to prefer CBS or Fox. For some lucky brands, Twitter offers some valuable opportunities. Twitter engages, informs and attracts prospects for particular types of brands and products.


Google Play Store now allows users to pre-register for apps

Google is slowly opening up the amount of options/tools for app developers to promote and publish in the Play Store. One of those tools available now will improve the experience for users and publishers alike. With the Pre-Registration tool you can now register your interest for an upcoming app or game, just as you would register for updates on a new service or new smartphone. When you Pre-Register for an app you will receive a notification on your device when the app becomes available for you to download. You will not have to pay for the app once it comes out but it is up to you if you want to purchase or install it. With the new Pre-Registration feature in the Google Play store app developers will be able to better promote their apps and stage well-oiled launches and users will be able to able to keep up with new releases much easier.

google play store pre registration

Google adds more commands to their service

Before you could only use two commands while using it voice commands. You could say”send directions” and “find my phone” and Google would locate your phone or send directions to an address directly to your phone without a hassle. Google has now come out with an update that expands on the number of commands you can tell your phone to do while using their service. You can now “send a note” or “set an alarm” on top of the two already established commands. By enabling these commands you need to have the most updated version of the Google app, have the “Now” cards turned on, web & activity turned on, the google now notifications turned on and location reporting on “High Accuracy” mode”. To set an alarm on your phone just simply type “set an alarm” or “set alarm” and then you will be shown an interface that lets you pick the hour/min and the device to which you want the alarm sent to. The same thing goes for the “send note” feature. You simply type “send a note” or “note to self” and then you will be shown a text field in which to type your note in. Click the send button and then you will get a notification with the note on your device almost instantly.


Google adds the Chromebit to their line of innovative products

Announced just before the 1st of April,  the Chromebit is Google’s  latest and greatest product. This device plugs into any HDMI display…..any. Once plugged into an HDMI capable display the Chromebit turns your display into a full computer running Chrome OS. Just under $100 you can have a computer at your finger-tips. Featured on this Chromebit is 2 GB of RAM, 16 GB of storage,x2 dual-band 802.11ac WiFi, Bluetooth 4.0, and a single full-size USB 2.0 port on one end . It obviously is not the most powerful PC but it will come in handy without a bunch of wires and what not sticking out of it. Expect the Chromebit to come out sometime this upcoming summer .

Intro:Emerging Media and It’s Influence in Today World

Over the next 6 weeks. I will share my opinions/thoughts on various emerging media topics and why it matters to the world around us.

First I would like to define what emerging media. Emerging media is any type of media that has emerged as a favorite among consumers to use in the last 5-10 years. Those types of media include microblogs, blogs, email, audio/radio,chat/IM, gaming, social networks, video streaming and mobile. Emerging media is involved in almost everything we do in today’s world. We interact with emerging media by simply trying to communicate with one another. We interact with emerging media by ordering/purchasing something online, video chatting with someone or emailing a relative or professor. Emerging media follows certain trends that affects the products and services we use everyday. There are 6 trends that influence our daily lives.These trends include:

1). Communication goes over-the-top- this is where consumers are increasingly using over-the-top services like voice over internet protocol and over-the-top mobile messaging applications like WhatsApp.

2). Consumers build their own communications links:Consumers can mix and match devices, networks and services rather than relying on ones that are closely associated with specific networks/applications.

3). Wearable devices: personalized data arrives:the production of wearable devices are increasing which allows users to track their activities via the internet.

4). Flexible TV:online expands consumer options:broadcast television viewing keeps a hold on Australian viewers. Half of online Australians watched some form of internet television within a six-month period.

5). Multi-screening is mainstream: the television continues to be the source of entertainment in households. About three-quarters of online Australians watch television and look at the internet simultaneously.

6). TV still main news source even as platforms shift: broadcast television remains the main source of news,newspapers are on the decline and we are consuming a more interactive and dispersed set of news sources.